DG Health Launches National Social Media Campaign for World AIDS Day 2025
Islamabad, 28 November 2025 — The Common Management Unit for AIDS, TB & Malaria (CMU) – National AIDS Control Program (NACP), Ministry of National Health Services, Regulations & Coordination in collaboration with UNAIDS officially launched its Social Media Campaign today in connection with the upcoming World AIDS Day 2025.
The campaign was formally inaugurated by Prof Dr Ayesha Isani Majeed (PHD Public Health) Director General Health Services, Ministry of NHSR&C, at a ceremony held at the DG Health Office, Kohsar Block, Pak Secretariat, Islamabad. The event brought together key partners and stakeholders committed to accelerating national efforts to end AIDS.
Representatives from UNAIDS, UNICEF, APLHIV and WHO attended the launch, reaffirming their collective support for enhanced awareness, prevention, and response initiatives across Pakistan.
Speaking at the event, Prof Dr Ayesha Isani Majeed emphasized the crucial role of strategic communication in combating stigma, promoting testing and treatment, and engaging communities. She highlighted the government’s ongoing commitment to strengthening HIV prevention and control measures nationwide.
The Social Media Campaign aims to amplify public awareness leading up to World AIDS Day 2025, focusing on empowering communities, promoting early testing, and encouraging adherence to treatment for people living with HIV.
